Plans, campaigns, posts, and emails
You need to attract customers and keep bringing in business. Joplin helps you choose priorities, prepare campaigns, and create posts and emails with your direction and approval.
Our tool, Beacon, checks whether your business appears in AI recommendations. Your first check is free.
Get my free checkJoin Joplin Early AccessBeacon is available now. Joplin Marketing is in Early Access.
Built for founders, growing businesses, and lean marketing teams.
You need people to discover your business, understand the offer, and take the next step. The research, planning, and writing still have to happen while you handle everything else.
Before spending more on marketing, you want to understand where you appear, who gets noticed, and what you could improve.
Available now
We built a tool called Beacon to help with that first step. It checks whether your business appears in tested AI recommendations. The optional full report explains what to improve first.
A new service, an event, or an offer needs a clear message and content for each channel. You have the details; finding time to write is the problem.
Early Access
Give Joplin Marketing a brief and review the campaign plan, posts, and emails it prepares.
You start posting, get busy, and lose the rhythm. Keeping customers interested takes more attention than you have to spare.
Early Access
Use Joplin Marketing to prepare weekly work around a goal, ready for your edits and approval.
Joplin Marketing · Early Access
Bring a goal, an offer, or promotional text you already have. Joplin Marketing uses your business context to prepare a plan and adapt the message for posts and emails.
Available capabilities are confirmed during onboarding. Approval does not publish a draft. Use the publishing handoff wherever direct delivery is unavailable.
Illustrative campaign example
Fictional business and sample drafts to show the format. These are not customer results.
Your brief
“Promote our bookkeeping consultations for independent retailers. We cover receipt organization, transaction categories, and month-end preparation. Invite enquiries.”
LinkedIn draft
Running a shop means keeping track of more than stock. Our bookkeeping consultations cover receipt organization, transaction categories, and month-end preparation. Tell us where you're getting stuck and ask about a consultation.
Email draft
Subject: Bookkeeping support for your shop
If you need help organizing receipts, categorizing transactions, or preparing for month-end, we offer bookkeeping consultations for independent retailers. Reply with the task you'd like to discuss.
Ready for your review. Confirm the offer and wording before use.
How Joplin helps
01
Share your offer, audience, and goal, whether that's enquiries for a service, an upcoming launch, or repeat business.
02
Use Beacon's findings or work with a plan in Marketing Early Access to decide what deserves attention.
03
Act on report recommendations, or edit and approve the posts and emails prepared in Marketing. Complete the publishing handoff where needed.
04
Bring back results you can verify and decide what to try next. Planned Beacon Watch will repeat its checks over time.
Beacon by Joplin · Available now
When people ask AI for a business like yours, does yours appear? Beacon tests buyer questions, shows which businesses appear in the answers, and helps you choose what to improve.
Enter your website and the market you serve. The free check requires no account. Beacon is Joplin's first available product; ongoing campaign and content work belongs to Marketing Early Access.
Each report identifies the AI providers, questions, and web evidence used. The results describe those tests; they do not establish every consumer AI answer or predict customer inquiries.
Watch ($49/month planned) and implementation help ($399 planned) are coming soon. Checkout is not open. A free check does not start a subscription or enroll you in weekly emails.
Compare the options →Built around your business
Joplin uses the business context and direction you provide. Review the facts, tone, and call to action before putting a draft to work. The content should sound like your business and make claims you can support.
Read our content standards →You might be launching a business, running an established company, or handling marketing on a lean team. Bring a real offer and a goal. Early Access helps us develop the workflow around that work.
We're building toward more autonomous execution. Today, Marketing focuses on preparing work for your review. New clients and revenue depend on your offer, market, and follow-through; Joplin does not guarantee those outcomes.
Tell us about your business and join Joplin Marketing Early Access. Invitations and available capabilities are confirmed during onboarding.